Devon Norse | News | Devon Norse ‘Keep Cups’-Doing helps the Environment

Devon Norse ‘Keep Cups’- helps the Environment

August 2017

In late 2016, Devon Norse launched its ‘Keep Cup’, which staff purchased to make the commutes more bearable with a hot brew, but also helped reduce the amount of paper cups disposed of on a daily basis. 


By offering staff and visitors to a Devon Norse site, including Taw View Café, Great Moor House and County Hall Shop, a 10p discount when using a ’Keep Cup’ instead of a disposable cup when purchasing a hot beverage, the number of paper cups used has declined sharply. 


Six months into the project Devon Norse has used 10,000 less disposable cups compared with the same period the previous year.  Over 80% of the company’s hot beverage take away sales are now in re-usable cups.


For the initial investment of £4 purchasers also get a free hot beverage of their choice with the ‘Keep Cup’, and a 10p discount each time they subsequently reuse the cup.